Ibigo bishyigikiye filozofiya yo kuba No.1 Muburyo buhebuje, gushinga imizi ku rugero rw'inguzanyo no kwizerwa mu mikurire ya Peperomia Kunegura Dufite intego yo gukomeza guhanga udushya, gucunga udushya, intonga zo hejuru no gukurikira udushya twinshi, tukakinira byuzuye mubyiza muri rusange, kandi dushimangira serivisi nziza. Ibicuruzwa bizatanga ku isi hose, nk'Uburayi, Amerika, Ositaraliya, muri Hongiriya, igishushanyo mbonera, mu rwego rwo guhatanira abakiriya ku rwego rwo kwiringirwa abakiriya benshi mu rugo no mu mahanga. 95% ibicuruzwa byoherezwa mumasoko yo hanze.